El Taquito is a family owned restaurant that started in Austin and is one of the original places a resident could get Authentic Mexican Comida till the morning hours. They started from a taco truck and now have expanded to three successfull restaurant locations, El Taquito's brandmark was not coinciding with the feel of the restaurant and quality they are known for. Thus, a re-branding ensued. The objectives were to specifically stick to brandmark design and accompanying environmental signage and employee touchpoints. Since El Taquito is not your typical sit down style Mexican Restaurant, no menus were needed.